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Lather Shave Cream
Details
The new Lather Shave Cream offers the glide of a classic shave cream to prevent skin irritation. The brush application allows for an even shave. In addition, the product has moisturising properties to ensure skin feels hydrated after shaving.
Benefits:
- Provides a rich, frothy lather.
- Provides lubricity that helps protect skin from irritation and razor burn.
- Makes beard hair softer and provides protective cushioning to prevent cuts – for an easy shave.
- Formulated with ingredients that provide hydration while shaving, leaving skin feeling smooth.
- Dermatologically tested.
- Made from 50% recycled packaging.
Product characteristics
How to use
- Ideally shave after showering while the skin is still warm.
- Moisten your shaving brush with warm water and pick up the product by dipping the brush into American Crew Lather Shave Cream.
- Vigorously swirl the brush in a shaving bowl to create a rich, thick lather.
- Apply the product to the face in a circular motion, using bristles to lift hair away from the skin.
- Shave using a straight razor with the grain of the hair.
- Apply the shaving cream again and shave lightly against the grain.
- Rinse with cold water.