Gillette Venus: Your skin deserves the best!

By Lara Grimm
Jul 9, 2021

Proven quality, new design and sustainable packaging

Gillette Venus has been part of our shaving routine since 2002 and it's hard to imagine our bathrooms without it. The products address individual skin needs and aim to make every woman feel comfortable in her skin. This continues to be the case - and yet Gillette Venus has reinvented itself. From April 2021, the entire system razor portfolio will get a new design and, in some cases, even better products. The new package is plastic-free and made from fully recyclable cardboard. The pack is made from at least 37 per cent PCR (post-consumer recycled material). The inner shell of the box is also made from fully recyclable pulp with 95 per cent PCR. Both the cardboard box and the inner shell are FSC-certified.

When shaving, not only hair is removed, but also the topmost, dead skin flakes. And precisely because the razor comes so close to the skin, it deserves only the best: the reason for Gillette Venus to completely revise its product portfolio. In future, consumers will be able to choose between 5-blade razors with a durable metal handpiece or 3-blade razors with a now even more sustainable handpiece with 30% recycled material (PCR). The glide strips on all razors* contain plant-based oils, such as a touch of botanical oils on 3-blade razors or ingredients like aloe vera and vitamin E on 5-blade razors. So from April, Gillette Venus will offer proven shaving quality, in a new design and even more sustainable.

Your favourite razor in a new design

Almost every Gillette Venus razor has been transformed, and with the new, modern design, Gillette Venus is making it even easier to choose the razor that's right for you in the future! The 5-blade premium portfolio is being expanded: In addition to the already available Gillette Venus Deluxe Smooth Sensitive with metal handpiece in elegant rose gold with SkinElixir technology for sensitive skin, the 2-in-1 Gillette Venus Comfortglide Sugarberry with metal handpiece in Platinum colour will also be available from April.
The integrated flexible shaving gel pads create a delicately scented lather and ensure effortless gliding and a comfortable shave without any additional shaving gel. But the 3-blade range has also been changed. The ergonomic handpieces now contain 30 percent recycled material (PCR). Gillette Venus now offers a more durable and sustainable range of premium products for every skin need. The Deluxe Smooth Swirl remains unchanged. Awarded test winner by Stiftung Warentest (along with 4 other products), the razor hugs every curve for a premium shave.

Sustainable is beautiful: plastic-free pack - completely recyclable

Gillette Venus recognises its great responsibility as the daily companion of millions of women and is taking an important step towards a more sustainable future with the introduction of new packaging. The new box is plastic-free and made from fully recyclable cardboard. The pack is made from at least 37 per cent PCR (post-consumer recycled material). The Iinner tray of the box is made from recyclable pulp with 95 per cent PCR. Both the cardboard packaging and the inner tray are FSC-certified. A step with a big impact: the new carton packaging saves 245 tonnes of plastic** annually across Europe - the equivalent of around 24 million PET water bottles. In doing so, Gillette Venus is taking responsibility and a big step towards the ambitious sustainability goals that the brand, as part of Procter & Gamble, wants to achieve by 2030.

Every skin is unique and deserves only the best

Gillette Venus combines outstanding quality and modern sustainability approaches with a strong mission. Since the launch of the "My Skin. My Way." campaign two years ago, women have been encouraged to show themselves and their skin as they are. The brand continues to celebrate individual beauty because every skin tells its own story. No less than four impressive people share their very personal stories in intimate interviews and show: beauty knows no norm and no gender. With these personal stories, Gillette Venus wants to continue to encourage people, regardless of gender, skin colour or origin, to feel comfortable in their own skin and to write their own rules, far away from social norms and taboos.

* except Gillette Venus Deluxe Smooth Swirl
** based on previous year's sales volumes