Defy Damage Protective Masque

For strengthening the hair bond and the longevity of the colour

This powerful at-home treatment penetrates deeply and provides the hair with a brilliant, bond-strengthening protection system.

The result:

• Less hair breakage.
• More protection against heat styling and instant smoothness and shine – the kind of hair you can see and feel upon contact.

Joico's Defy Damage hair care system protects all hair types from the harmful effects of daily heat styling, UV radiation and pollution, which lead to dry, dull, and lifeless locks. This groundbreaking protection helps to safeguard and strengthen the hair bonds – for healthy hair that you can see and feel immediately.

• Helps to restore damaged hair bonds.
• Deeply replenishes the hair without weighing it down.
• Visible results after the first application.
• Proactively builds the hair's resilience.
• Against damage makes the hair soft, shiny, and looks healthy.

Let's take a look inside

State-of-the-art technology, combined with powerful protective agents, ensures brilliantly resilient and healthy-looking hair.

• SmartRelease technology: This unique liposome system provides a continuous release of a trio of healthy hair ingredients – rosehip oil, arginine, and keratin – helping to repair, strengthen, and protect the hair from the cumulative effects of daily styling.
• Protective lipid: Just the kind found in healthy hair – acts as the first line of defence against thermal, chemical, styling, and UV damage. The results are visible from the very first application.
• Moringa seed oil: A rich source of antioxidants, vitamin A and E, zinc and silicon dioxide – all important components for healthy, strong and resilient hair – provides additional shine and smoothness.
• Arginine: An intelligent bonding molecule with both positive and negative bonding sites that helps to strengthen the hair bonds and promotes bond renewal.