Babyliss - my daily styling expert
BaByliss is the daily styling expert par excellence. With a comprehensive range of professional quality beauty solutions, the pioneering brand has been inspiring everyone to define their own style every day for more than 50 years. The BaByliss story began in the early 1960s in Paris with the invention of the first electric curling iron, developed by a hairdresser in a small salon in the Montmartre district.
Since then, BaByliss has continued to reinvent itself with a varied range of products to make life easier and meet beauty and styling needs. Thanks to the spirit of innovation, BaByliss introduced the first Curl Secret automatic curling iron in 2013, as well as the first hairdryer with Pro Digital digital motor in 2015, which was a true technological leap. At the end of 2019, another hair revolution was launched with the first high-performance cordless straightener BaByliss 9000. This styler offers the ultimate straightening experience - wherever you are.
Since 2013, the BaBylissMEN brand has been offering professional avant-garde products for men that are adapted to the current lifestyle. Thanks to W-Tech technology with an innovative blade geometry, BaByliss hair clippers completely capture the hair and achieve a perfect result in record time. At the end of 2019, the new Japanese Steel line, equipped with blades made of Japanese stainless steel, delighted men who need a complete range of grooming products and seek maximum cutting precision. In 2021, BaBylissMEN launches the Super-X Metal Series, a range of extremely durable metal hair clippers with professional performance and a robust, elegant design.