Goldwell - the hair stylists' best friend
The close relationship with hairdressers was already a concern of the founder of Goldwell, Erich Dotter, and with his innovative styling and soon also care products Dotter made the work in many hairdressing salons much easier. It was innovation that helped Goldwell achieve its breakthrough and enabled the company to make a name for itself in the field of coloration, among other things by inventing the Topchic Depot System for precise and uncomplicated mixing of color products. After expanding throughout Europe and America, Goldwell achieved another coup and launched a product line that is now one of the classics among professional hair care products: Kerasilk - for "hair like silk".
Now also operating in Asia through its partnership with KAO, Goldwell continues to shine with its successful strategy of "growth through innovation".
The intensive cooperation with professional hairdressers has been intensified since 2014, and Goldwell has taken up the flag as part of its new philosophy "We Think Stylist".