Purple Chroma Crème

With Chroma Crème Shampoo, colour correct and condition like a pro.

Chroma Crème is a trio of colour-neutralising cream shampoos that offer instant colour correction tailored to all hair colours and intensive care.

Freshly coloured hair contains a blend of primary colourants. After a few hair washes, some of the dyes fade. Warm reflections such as yellow, orange or red reappear. It is a common myth that purple shampoo neutralises all warm tones and cares for all coloured hair. This is not the professional reality: purple shampoo only neutralises yellow tones in blonde hair. To correct unwanted warmth, you should therefore choose the right colour corrector. Since purple neutralises yellow reflections, choose Purple Chroma Crème for blondes to platinum blondes.

Purple Chroma Crème instantly neutralises all unwanted yellow reflections and intensely nourishes the hair fibre without weighing it down, for excellent colour correction and care. Chroma Crème is the result of a unique collaboration between L'Oréal Professionnel Paris Color Labs and Haircare Labs. Together, they have developed an exclusive technology that combines professional, tailor-made colourants to neutralise unwanted warm reflections, now in an extra-care formula*.

It offers homogeneous neutralisation** thanks to a thinner, more even formula than traditional neutralising shampoos, ensuring no colour stains even on porous areas**. It provides maximum care with ten times less conditioning agents, targeting the most damaged and porous areas of the hair. It also guarantees 3x more shine***.

The rich, creamy and foaming texture provides a unique experience. Use Purple Chroma Crème alternately with your regular shampoo and adjust the application time depending on the desired level of neutralisation, from 2 to 5 minutes.

Want to try Chroma Crème to neutralise your unwanted yellow undertones? Try the exclusive colour correction filter on Style My Hair.

*At L'Oréal Professionnel.
**Feedback from hairdressers.
***Instrumental test.