Goovi

I Am So Pure - Purifying Face Serum

Cleansing face serum

Exfoliates and smoothes: Purifying face serum with 98.2% ingredients of natural origin.

Thanks to the presence of 5 natural AHAs (extracted from sugar cane, blueberry, orange, lemon, and maple) with an exfoliating action, including glycolic acid (extracted from sugar cane), the skin becomes smooth, even and more radiant.

Purifying fermented white willow extract acts on impurities and blemishes, helping reduce pore visibility and purify very oily skins. It also contains a blend of amino acids, sugars, and vitamins, such as niacinamide (vitamin B3), which leave the skin soft and smooth, and tonka bean extract, which makes it brighter and more even.

Ideal for all skin types, especially oily, blemished skin. Dermatologically tested on sensitive skin and tested for nickel.

Natural main active ingredients:

• Niacinamide: Also known as vitamin B3, is a multifunctional cosmetic active ingredient with pronounced anti-ageing and balancing properties. With antioxidant properties and protection against free radicals, as well as a moisturising effect on the skin barrier. Vitamin B3 supports the body in the formation of lipids and ceramides, essential for the skin's protective function. An intact skin barrier ensures that the skin loses less moisture and becomes more resistant to external influences.
• Natural AHAs: Stands for alpha hydroxy acids, also known as fruit acids. The AHAs are organic acids sourced from fruit, plants or even milk, which have both moisturising and exfoliating effects on our skin. The most well-known AHAs are certainly glycolic acid (from sugar cane), lactic acid, citric acid (found in citrus fruits), malic acid (from apples) and tartaric acid (from grapes) but there are many more. They can be used on their own or combined with others, based on the treatment. AHA-based exfoliants have a gentle, yet effective action, removing impurities and promoting skin cell turnover.
• Fermented white willow extract: White willow (salix alba) has been used therapeutically since ancient times for the properties of its bark, rich in flavonoids, tannins, and salicin. Salicin, more commonly known as salicylic acid, is generally used on the skin for its astringent, toning and sebum-normalising properties.