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Violet Crush
Intensive Silver Shampoo
Details
Instantly cooler, brighter blonde. This intense purple shampoo neutralises yellow tones for cool blonde in just one use*. With violet pigments and Pro-Vitamin B5, its rich toning formula works fast to deliver bright, hydrated, brass-free blondness.**
The details:
- Neutralises yellow tones for a clear, cool blonde.
- Developed with professional colourists.
- With AuraBoost – our mood-boosting scent.
- Formulated without ammonia and peroxide.
- For natural and colour-treated blondes.
*When using the intense shampoo and mask.
**When following the total routine, including mask. Vegan, silicone-free formula. Packaging made with 45% Post Consumer Recycled Material (container only).
Product characteristics
How to use
- Gently massage into wet hair, lather and leave on for 1–3 minutes.
- Rinse thoroughly.
- For best results, use the Violet Crush Conditioner .
- Use weekly or as needed to neutralise brassiness.
Warning:
- For external use on scalp hair only.
- Do not use on sensitive, irritated or damaged scalp.
- Discontinue use if skin irritation or redness occurs.
- Avoid contact with eyes.
- In case of eye contact, rinse immediately and thoroughly with water.
- Keep out of reach of children.
- Avoid contact with textiles and surfaces to prevent staining.
- If contact occurs, clean affected areas immediately.
- Use a towel to protect textiles and clothing from wet hair.


