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Vicious Mascara
Details
There’s only one stage where extreme volume and extra definition perform together: Vicious™.
This volumising mascara instantly intensifies lashes from the root while delivering lengthened, lifted and separated tips.
Thanks to the vinyl formula, combined with the claw-shaped brush, Vicious™ builds a dense and intense lash line, adds depth to the gaze and precisely separates lash tips — for eyes that look bigger.
The effect is inspired by tightlining and makes the eyes appear bigger, more expressive and brighter.
Benefits:
- Innovative elastomer brush: The compact brush allows maximum control and precise application. The micro-claws define each individual lash. The tip is perfect for intensifying fine and lower lashes. Multiple product reservoirs deliver targeted volume directly at the lash line.
- Volume + definition: In a single product, Vicious™ combines the best features of a volumising mascara with those of a high-definition mascara.
- Long-lasting & easy to remove: VICIOUS™ lasts all day yet removes effortlessly.
- Deep black: The intense, deep-black colour enhances the expression and intensity of the gaze.
- Ophthalmologically tested: Also suitable for contact lens wearers.
Vicious™ is 100% vegan and cruelty-free!
Test results
- 100% saw instant volume*.
- 97% confirmed extreme definition*.
- 95% said the mascara is long-lasting and smudge-proof*.
* Blind test with 30 people after one application.
Product characteristics
How to use
- For intense volume: Use the brush in the classic horizontal position to achieve intense volume and comb the lashes.
- For fine tips without clumps: For added precision, the brush can be used vertically at the end. The micro-combs at the tip enhance the smaller and finer lashes for maximum definition.
- For a tightlining effect: Apply the product at the lash line using small zigzag movements to fully accentuate the lash line and define the eyes more strongly.


