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Pure Perfection
Permanent Hair Colour
Details
Wella Professionals Pure Perfection is an ammonia-free, permanent hair colour that delivers neutral, natural colour results and up to 100% grey coverage.
With Supercharged Metal Purifier. Clinically proven to reduce signs of hair damage*:
- +55% shine
- +45% smoothness
- +42% well-cared-for hair
- Dermatologically tested on sensitive skin.
- Free from ammonia, mineral oils and fragrances.
- Vegan.
- 30 shades for true-to-colour results
*Compared to untreated hair – based on a clinical study with an expert panel.
Product characteristics
How to use
Mixing recommendation
1. Mix Pure Perfection with Welloxon Perfect in a 1:1 ratio.
Example: 60 g Pure Perfection + 60 g Welloxon Perfect.
- 6% Welloxon Perfect: for grey coverage and up to 1 level of lightening.
- 9% Welloxon Perfect: for grey coverage and up to 2 levels of lightening.
- 12% Welloxon Perfect: for grey coverage and up to 3 levels of lightening.
To refresh lengths and ends, a suitable demi-permanent colour from Wella Professionals can be used.
- Alternatively: mix Pure Perfection with Welloxon Perfect 1.9% in a 1:2 ratio.
2. After applying at the roots, apply to lengths and ends and leave to develop for up to 20 minutes.
Application instructions
Wear suitable gloves and apply to dry hair.
Grey coverage:
- Apply product first to areas with the highest proportion of grey/white hair.
Tips:
- For maximum coverage of grey, coarse hair, apply enough product and take very fine sections.
- If the regrowth is more than 2.5 cm long, apply the product first to the mid-lengths to achieve optimal results on grey hair.
- Apply the product first 1 cm away from the roots on the mid-lengths, then directly on the roots and leave to develop for 30-40 minutes.
Global colouring:
Apply colour mixture immediately from roots to ends.
For lightening:
- Apply colour mixture only to lengths and ends, leaving about 2 cm from the roots free. Leave product to develop for 20 minutes.
- Apply colour mixture at the roots, leave to develop for 30-40 minutes.
Development time
Leave to develop for 30-40 minutes without heat and 15-20 minutes with heat.
Aftercare
- Add some warm water after the development time and emulsify. Rinse thoroughly and cleanse with Wella Professionals shampoo.
- To neutralise oxidation residues and stabilise the colour, use Wella Professionals colour aftercare.
Warning:
Use of this product requires professional expertise. haar-shop.ch accepts no liability claims.


