Fascination with Hair Color, Hair Care & Styling

We know that hair color is a matter of trust – for Alcina, developing hair products is a heartfelt mission. We invest experience, years of research, know-how, trend awareness, and a great deal of passion into every color.

Alcina – High-End Care for Healthy and Beautiful Hair

Alcina stands for high-end care with one goal: healthy and beautiful hair. Our product range is tailored to different customer needs and is based on gentle ingredients and unique formulations. This way, Alcina offers the right product for every type and every hair need. Because well-groomed hair and a healthy scalp are the foundation for successful styling.

Shape, Strength, Finish

Alcina styling products offer variety for creative looks. The innovative formulas leave no residue, are versatile in application, and ensure immediate success.

Trends and Inspiration by Alcina

The interplay of inspiring hair colors, great cuts, and fashionable stylings is showcased in the trend collections in collaboration with our brand ambassador Robert Mrosek.

People at the Center

"Every person is beautiful in their own way because the exterior is a reflection of the soul. Therefore, discover the unique, the individual, nurture it, strengthen it, and preserve it." The philosophy of brand founder Dr. Kurt Wolff still carries Alcina today and shapes our relationship with customers – with the goal of supporting the hairdressing profession and developing products that help each individual enhance their unique beauty.

Quality "Made in Germany"

Since its founding in 1946, Alcina has been deeply rooted in Bielefeld as a fourth-generation family business. Despite its grounded approach and the "Made in Germany" seal, there is always room for vision and creativity. The Dr. Wolff Institute is a sought-after location for professional exchange, regularly hosting training sessions and symposiums. Brand ambassadors and hairdressing partners from the DACH region, Benelux, and the Czech Republic drive further development. In the test center, professionals from the hairdressing and cosmetics industry evaluate tomorrow’s color and beauty trends for application and effectiveness. All of this makes Alcina the first choice for professional hair and cosmetic products that never compromise on quality and results.