Essence

Make Beauty Fun

At essence, beauty means fun! No rules, no pressure – just makeup that lets you be unapologetically yourself. Our vegan*, forever cruelty-free makeup is your fun safe space to play, experiment, and celebrate the amazing person you are. Whether you’re rocking a bold lip, exploring faux freckles or glowing up for a night out, essence is here for you with on-point, trend-driven products of the best makeup quality at a fair price.

By the way: The essence heart beats especially for animal welfare. essence produces exclusively cruelty-free makeup in accordance with EU law. No animal should suffer for the love of makeup – essence believes in "beauty without cruelty". Additionally, since September 2021, 100% of essence products are made with vegan ingredients only.

Out of love for the planet we all live on, essence knows there is still much to be done to keep it livable. That’s why the brand continuously works on making its products and packaging more sustainable – through recycling, waste reduction, responsible sourcing of raw materials, and innovative research.

*Due to a raw material shortage, we need to replace the vegan ingredient berry wax in the Lash Princess False Lash Effect Mascara with beeswax (marked on the product) for a limited time (starting in May 2023).