Essence

MAKE BEAUTY FUN!

At essence, we believe beauty should be one thing above all: FUN.
No rules, no pressure, no perfection – we’re here to celebrate you with bold colors, fearless creativity and make-up that lets you be unapologetically yourself. Whether you're experimenting with your first wing of eyeliner or perfecting a faux freckle look, essence has all the trend-driven products that keep you ahead of the curve.

Our products are vegan*, designed for your life – whether you’re getting ready for school, chilling with friends, or dancing all night. And the best part? We offer premium quality at an unbeatable price, proving that fun and value can go hand in hand.

PLAYFUL BEAUTY, YOUR WAY

Make-up should feel like your BFF – fun, supportive, and always hyping you up. From holographic highlights to soft, glowing nudes, essence’ products are for celebrating the endless ways you express yourself.

Here, it’s all about freedom: to create, experiment, and play. Every product is crafted with clean ingredients, so you can focus on the fun without worrying about parabens, microplastics, or anything nasty. It’s beauty with no compromises – just endless possibilities.

PLANET-FRIENDLY

We believe in doing better – for you and for the planet. Our formulas go through strict safety checks (like dermatological and ophthalmological tests) and are tried by real people, giving us the feedback we need to keep improving.

Sustainability is in our DNA. From recycled, smart packaging to reducing waste and sourcing ingredients responsibly, we make sure that having fun doesn’t come at the planet’s expense. Because looking good should feel good too.

YOUR FUN SAFE SPACE

Life’s tough enough – your makeup shouldn’t be. essence is the fun safe space where you can experiment, play, and just be yourself. Whether you’re rocking a colorful mascara for the first time, nailing that dewy cheekbone glow, or laughing at your contour fail, we’re here to remind you: beauty is meant to be enjoyed, not overthought.

So grab your brushes, your friends, and your favorite playlist – it’s time to MAKE BEAUTY FUN! Because with essence, every product and every moment is an opportunity to express the amazing person you already are.

*Due to a raw material shortage, we need to replace the vegan ingredient berry wax in the Lash Princess False Lash Effect Mascara with beeswax (marked on the product) for a limited time (starting in May 2023).