Estée Lauder

Estée Lauder – The Success Story of a Cosmetics Icon

“You ask about my age? And I tell you it simply doesn’t matter.”

The credo of the founder Josephine Esther (“Esty”, later “Estée”) Mentzer still upholds the Estée Lauder brand today, offering women of all ages high-quality luxury products of outstanding quality.

Her Background

The New Yorker was practically born to become a beauty icon:

• Daughter of an elegant businessman.
• A mother who regarded regular skincare rituals as sacred.
• Niece of a chemist who taught her how to make facial creams and ointments herself.

Her rise to the queen of cosmetics (‘cosmetics queen’), as she was soon called, was almost inevitable. Her uncle showed her how to mix velvety facial creams, oils, and ointments. Soon she sold these at parties, beauty salons, and later in department stores. In 1946, Estée founded the Estée Lauder Companies together with her husband Joseph Lauder, which grew into a globally successful corporation.

The Philosophy of Estée Lauder

Estée firmly believed that beauty is achievable for every woman. Her philosophy can be summarized by the following principles:

• Personal consultation: Each product should perfectly fit the individual woman.
• Quality over quantity: Only the best ingredients are used.
• Innovation: Continuous development of new formulas and technologies.
• Empowering self-confidence: Cosmetics as a tool to give women confidence.

Estée Lauder Today

Today, Estée Lauder is one of the world’s leading cosmetic brands with a wide-ranging product portfolio:

• High-quality skincare products for various skin types.
• Exclusive makeup products from foundation to lipstick.
• Luxurious perfumes and fragrances for every occasion.
• Innovative technologies such as anti-aging formulas and sun protection.

The brand is internationally present and stands for luxury, elegance, and highest quality.

Commitment and Sustainability

Estée Lauder increasingly emphasizes sustainability and social responsibility:

• Use of environmentally friendly packaging.
• Support for programs for women and girls worldwide.
• Promotion of cruelty-free testing.
• Initiatives for environmentally conscious production.