Max Factor – The Brand for Timeless Glamour

Revolutionary Cosmetic Products for the Film Industry

Max Factor began his career by developing groundbreaking cosmetics for the film industry. His first products, such as the iconic eyeshadow and eyebrow pencils, perfected makeup for actors on camera. These innovations became available to the general public in 1916, blurring the lines between the film world and everyday life.

The Origin of Modern Makeup

The launch of a complete cosmetic line in 1920 was a milestone: Max Factor coined the term „makeup“ and made products like cream foundation and blush essential tools for women worldwide. His formula for Pan-Cake Makeup set new standards in cosmetics and ensured a flawless complexion – both on screen and in daily life.

From the Screen to Everyday Life

Max Factor products offer the perfect blend of professional performance and ease of use. Whether creating a subtle daytime look or a dramatic evening makeup – Max Factor empowers women to master the art of makeup and enjoy a touch of Hollywood glamour every day.