Discover the cosmetic products from Maybelline New York

Maybelline New York – Maybe she is born with it? Maybe it's Maybelline!

The story of Maybelline New York begins in 1914 with a young woman from Chigaco. Mabel Williams burns her eyelashes and eyebrows in the kitchen. To get them back and make them look halfway natural, she mixes Vaseline with ash and coal dust and rubs the spots with it. This recipe is further developed by Thomas Lyle Williams, Mabel's brother, and eventually becomes the first modern mascara.

In 1971, Maybelline New York made cosmetics history by launching a water-based mascara after years of innovation. Since then, Maybelline mascaras have been among the best-selling cosmetic products in the world and are popular with celebrities and make-up artists alike.

Maybelline New York has now also made its mark in the make-up market and the popular "Dream Matte Mousse"is among the best-selling make-ups in the world.

Innovative cosmetics with state-of-the-art technology, glamour and energy from New York, and the latest trends straight from the catwalk: this all embodies Maybelline New York.

With Maybelline New York, you can put your individual beauty in the best light!