I Am So Pure - Purifying Face Cleanser

Clarifying facial gel cleanser

Purifies and sebum-regulating action: Facial gel cleanser with purifying action and 96% ingredients of natural origin. Gently clarifies the skin, leaving it with a pleasantly fresh sensation. Helps regulate sebum production and reduces the appearance of pores.

With azelaic acid and zinc, it delicately cleanses, diminishes and reduces imperfections. Enriched with rosehip extract which mattifies and evens out the complexion, plus allantoin with an effective moisturising and protective action.

Perfect for daily use on combination, oily or blemish-prone skin. Dermatologically tested on sensitive skin, ophthalmologically tested and nickel tested.

Clinical-instrumental tests demonstrated*:

• a statistically significant decrease in skin sebum content of 47.2% at 30 minutes after application
• a statistically significant decrease in transepidermal water loss (linked to an improvement in skin barrier function/condition) of 6.2% after 28 days

The data are confirmed by tests during use**:

• 95% of volunteers aid that skin appeared more even.
• 95% of volunteers said that the product had a sebum-regulating action with skin appearing less shiny.

Natural main active ingredients:

• Rosehip extract: Obtained from wild rose berries and rich in flavonoids. Helps to mattify skin, limiting shine, redness and blemishes.
• Azelaic acid: Combats blemishes due to acne or pimples, with exfoliating properties which help to smooth skin and even out discolouration.
• Allantoin: An active ingredient with soothing and moisturising properties, which helps to give the skin a more even, smooth and polished appearance.
• Zinc PCA: Combines the astringent and sebum-regulating properties of zinc with the moisturising properties of PCA, an amino acid that is a component of Natural Moisturising Factor, a group of substances present in our skin that help to maintain an adequate level of moisture.

* Instrumental clinical test conducted on 20 volunteers.

** Self-evaluation test conducted on 20 volunteers who used the product twice a day for 28 days.