• Delivery and shipping icon. FREE SHIPPING FROM CHF 150
  • ORDER TODAY UNTIL 18:00 - DELIVERED TOMORROW
  • Swiss flag (Origin Switzerland).  SWISS ONLINE SHOP
  • CUSTOMER CARE 033 550 30 31Mon – Fri | 08:00 – 18:00
  • Delivery and shipping icon. ORDER TODAY UNTIL 18:00 - DELIVERED TOMORROW / FREE SHIPPING FROM CHF 150
  • Swiss flag (Origin Switzerland).   SWISS ONLINE SHOP
CUSTOMER CARE  033 550 30 31Mon – Fri | 08:00 – 18:00
Language
Choose a color

Semi-permanent Conditioning Hair Color

SKU
76230270-1
From CHF 7.55
VAT included
Color

Shipping fees

Shipping fees

Shipping costs

Shipping costs table

We arrange with our shipping partner (Planzer Parcel) a very convenient delivery of the ordered products directly to your home, or to the shop.

All prices include packaging material and delivery:

Economy CHF 5.60 - within 2–3 business days
Priority CHF 7.90 - next business day

From a purchase value of CHF 150.00 we deliver free of charge. The shipping costs are shown in the order overview.

Right of return / Right of revocation

We grant you a right of return for the products you have bought from us. Please return the goods to us in mint condition within 14 days of receipt in the original packaging. The time of dispatch of the goods is decisive for compliance with the deadline.

Return address:

haar-shop.ch AG
Glütschbachstrasse 63
3661 Uetendorf

Semi-permanent Conditioning Hair Color
From CHF 7.55
In stock
%1 We currently have the product in variant - %2 out of stock. You can subscribe for stock alert below to get notified once it's back in our shop.
Subscribe for stock alert
Ingredients

Details

The original La Riche Directions hair colours bring colour into your life – vibrant, vegan and cruelty-free. These semi-permanent dyes are free from ammonia and peroxide, are gentle on the hair and can be freely mixed with other Directions shades. Beautiful, soft tones also develop on light to medium blonde hair. For maximum intensity, a light base or pre-bleaching with the appropriate bleaching kit is recommended.

Washout & care

  • The colours last for up to 8 washes and fade evenly.
  • Using a colour-protect shampoo or dry shampoo keeps the shade fresher for longer.
  • For a refresh, you can mix in a small amount of colour every 2–3 washes.
  • To remove, a cleansing shampoo or a gentle lightening is recommended, as pigments may remain depending on the hair structure.

 

What are Directions hair colours?
Directions are semi-permanent hair dyes available in over 46 shades – from bold neons to soft pastels. The colours coat the hair without chemically lightening or damaging it. They are vegan, free from ammonia and peroxide, and wash out over time.

Preparation & bleaching
For particularly intense results, a light base is recommended. Ideally, the hair is already bleached or very light blonde. On medium blonde to light brown hair, many shades appear warmer or more earthy. Reds and darker shades also work without full pre-bleaching. If colour residues are still present, they can be removed with a cleansing shampoo or gentle re-bleaching. Light hair colours are more sensitive to residues, so good preparation is worthwhile.


Product characteristics

Brand
La Riche Directions
Ingredients
vegan without ammonia cruelty-free

How to use

Application:

  • Wash your hair with a silicone-free shampoo (e.g. pre-colour shampoo) to remove residue.
  • Towel-dry your hair – this helps it absorb the colour better.
  • Protect skin and clothing with a towel or a cream (Vaseline, udder cream, etc.).
  • Apply the colour evenly with a brush – ideally not directly onto the scalp.
  • Leave the colour to develop for 15–30 minutes (longer for more intense shades – up to 1 hour is possible).
  • Then rinse thoroughly with clear water without using shampoo.

For an even result, the hair can be gently blow-dried or covered with a shower cap during the development time.

 

Application tips:

  • On towel-dried hair, you usually need less colour.
  • For pastel shades, the colour can be slightly diluted with water – not with conditioner, otherwise it won’t last as long.
  • If you like to colour more frequently, you can mix the colour with a little conditioner for a refresh – leave it on briefly and rinse.
  • Regular toning maintains shine and prevents uneven fading.

 

Development time:

According to the manufacturer, the development time is 15–30 minutes. However, many users leave the colour on for longer – up to two hours, especially on the first application. The colours work on the surface and are gentle on the hair. The longer the development time, the more intense the result.

Rinsing & care:

  • Rinse the colour out thoroughly with water until the water runs clear.
  • Make sure to remove any colour residue from the sink and fittings immediately.
  • Use a gentle colour-protect shampoo for the first hair wash to help fix the colour.
  • A colour-protect conditioner keeps hair soft and easy to comb.

As Directions are washable, the colour fades gradually. If the result is too strong at first, it will soften after 1–2 washes. Dry shampoos can help the colour last longer.

Durability:

  • The colours usually last up to eight washes – depending on hair type, care and colour intensity.
  • On very porous or pre-lightened hair, pigment residues may remain visible for a little longer.
  • Opened jars should be used within 12 months.

Reviews

Be the first to review this product

You're reviewing: Semi-permanent Conditioning Hair Color

Color
Click on the stars and tell people what you think:
Select your rating

We ship with

Payment

Responsibility

Logo with a tree icon and the text: Climate-neutral company. Compensated CO2 emission by haar-shop.ch: 1'100'000 kg

Go to top