La Riche Directions

Semi-permanent Conditioning Hair Color

Application:

• Wash your hair with a silicone-free shampoo (e.g. pre-colour shampoo) to remove residue.
• Towel-dry your hair – this helps it absorb the colour better.
• Protect skin and clothing with a towel or a cream (Vaseline, udder cream, etc.).
• Apply the colour evenly with a brush – ideally not directly onto the scalp.
• Leave the colour to develop for 15–30 minutes (longer for more intense shades – up to 1 hour is possible).
• Then rinse thoroughly with clear water without using shampoo.

For an even result, the hair can be gently blow-dried or covered with a shower cap during the development time.

Application tips:

• On towel-dried hair, you usually need less colour.
• For pastel shades, the colour can be slightly diluted with water – not with conditioner, otherwise it won’t last as long.
• If you like to colour more frequently, you can mix the colour with a little conditioner for a refresh – leave it on briefly and rinse.
• Regular toning maintains shine and prevents uneven fading.

Development time:

According to the manufacturer, the development time is 15–30 minutes. However, many users leave the colour on for longer – up to two hours, especially on the first application. The colours work on the surface and are gentle on the hair. The longer the development time, the more intense the result.

Rinsing & care:

• Rinse the colour out thoroughly with water until the water runs clear.
• Make sure to remove any colour residue from the sink and fittings immediately.
• Use a gentle colour-protect shampoo for the first hair wash to help fix the colour.
• A colour-protect conditioner keeps hair soft and easy to comb.

As Directions are washable, the colour fades gradually. If the result is too strong at first, it will soften after 1–2 washes. Dry shampoos can help the colour last longer.

Durability:

• The colours usually last up to eight washes – depending on hair type, care and colour intensity.
• On very porous or pre-lightened hair, pigment residues may remain visible for a little longer.
• Opened jars should be used within 12 months.