Nature as Essence

Nature as Essence by Oolaboo

Nature is not just an ingredient. It is the essence.

Nature as Essence represents a new approach to conscious hair care: minimalist, plant-based and uncompromisingly natural. The Oolaboo line combines the power of selected plant-based active ingredients with professional performance and a modern understanding of sustainability.

The name says it all: nature is not simply added – it forms the foundation of the entire product philosophy.

All formulas from Nature as Essence are 100% vegan and based on plant-based and naturally derived ingredients. The products have been developed for different hair needs and harness the effectiveness of selected oils, herbs, plant and flower extracts. The line is free from synthetic substances as well as microplastics, sulphates, silicones, parabens, PEGs, GMO ingredients and artificial colourants. The fragrance is also created exclusively from carefully selected natural oils, herbs, flowers and plant extracts.

Conscious Beauty with Responsibility

Nature as Essence takes a holistic approach to hair care. What is applied to the hair and scalp should not only be effective, but also consciously selected. That is why the brand combines natural ingredients with a responsible approach to people, animals and the environment.

Nature as Essence also takes a special approach to packaging: the bottles are made from Prevented Ocean Plastic – plastic collected before it can reach the oceans. This extends the product philosophy beyond the formulas themselves.

Plant-Based Actives. Professional Care. Visible Results.

The Nature as Essence range includes various shampoos for different hair needs, as well as conditioners, a hair mask and a primer. The concept is complemented by Inner Glow Organic Tea, which reflects the brand's holistic approach and highlights the connection between external and internal well-being.

Each product represents its own world of plant-based active ingredients: from nourishing oils and soothing plant extracts to natural ingredients specifically selected for volume, hydration, repair or colour protection. Nature as Essence combines the diversity of nature with targeted, professional hair care.

The Oolaboo Philosophy

Nature as Essence is part of the Oolaboo philosophy, which does not view beauty in isolation. The Dutch brand was founded in 2011 by brothers Richard and Jeroen Wilmink and follows a holistic approach that connects external beauty with inner well-being. Safety, natural ingredients, effectiveness and a responsible approach to people, animals and the environment are among the brand's core principles.

With Nature as Essence, Oolaboo takes this philosophy a step further: fewer unnecessary additives, more plant-based active ingredients, conscious packaging and professional hair care that combines nature and innovation.

Nature as Essence – because the best care begins where nature itself provides the foundation.