Dior

Since Miss Dior, the fragrance created by Christian Dior in 1947 to accompany the launch of his couture label, Dior fragrances have truly made their mark thanks to various influences and the use of the most noble ingredients. More than 60 years after its invention, François Demachy, the house's perfumer-creator, continues Dior's passion.

GRASSE, the cradle of perfume
production Provence and the Grasse region are closely linked to Dior's history. It was there that Christian Dior, a lover of flowers, decided to build his holiday home called Château de la Colle Noire. Nowadays, Grasse, with its incomparable climate and unique soil, was chosen to cultivate the May rose and Jasmine.

DIOR AND THE CHÂTEAU DE LA COLLE NOIRE
In 1951, the flower lover Christian Dior decided to buy a property in the south of France: the Château de la Colle Noire in Montauroux near Grasse - a sublime residence rising from the green hills in the middle of the Grasser hinterland.

Find out and be part of what makes Dior fragrances different and what makes them unique: creations made in-house, by François Demachy, Dior perfumer-creator. Each film is a journey to discover a raw material, an inspiring area, accompanied by encounters and discussions about tradition and know-how. A tribute in images, delicate and human for the most beautiful essences around the globe.

"The Creation Lab is like a postcard of all those journeys."
François Demachy, perfumer-createur

THE ART
CRAFTS For his fragrances, Christian Dior wanted flacons that reflected their exceptional quality. At the crossroads between fashion and jewellery, Maison Dior has succeeded in creating two outstanding flacons and true works of art. A legacy that is now being carried forward in unprecedentedly luxurious limited editions.