Sweed

SWEED – Vegan & Clean Makeup for Natural Beauty

Loved by professional makeup artists worldwide, Sweed stands for high-quality, vegan, and clean beauty products that set new standards in eye makeup. The brand is especially known for its award-winning mascaras, innovative false eyelashes, and the popular lash serum without prostaglandins – a safe and effective solution for long, healthy lashes.

The Story Behind Sweed

Founded by renowned makeup artist Gabriella Elio, Sweed was born out of the desire to create products that were missing in the market, perfecting her iconic "No-Makeup Look": natural, fresh beauty with radiant skin and expressive eyes. After years of research, Gabriella launched a collection that continues to grow with new, innovative makeup products.

Timeless Beauty Through the No-Makeup Look

At the heart of Sweed lies a consciously minimalist approach: less is more. Instead of heavy looks, the brand focuses on timeless beauty that enhances each person’s natural radiance. With the credo “Look like yourself after two weeks of vacation – refreshed, glowing, and full of life”, Sweed inspires customers who value authenticity, quality, and sustainability.

Sustainability & Responsibility at Sweed

Sweed is 100% vegan, cruelty-free, and sustainable. A special highlight: for every mascara sold, a sea turtle is saved – a commitment that shows how deeply sustainability and responsibility are embedded in the brand’s philosophy.

Sweed Products at a Glance

• Mascara for volume and length – for defined, full lashes in everyday life and on set.
• False eyelashes for a subtle to glamorous look – easy to apply and reusable.
• Lash serum without prostaglandins – naturally supports strong, long lashes.

Sweed offers beauty products that not only convince makeup professionals but also provide a flawless finish in everyday use.

Conclusion: Vegan Makeup Without Compromise

With Sweed Beauty, you choose vegan makeup that highlights natural beauty – without compromise on quality or ethics.