Amika

All Hair Is Welcome

amika stands for modern haircare with attitude: bold, creative, inclusive, and effective. Founded in Brooklyn, the brand combines professional salon expertise with clinically tested formulas and a strong focus on individuality. Guided by the philosophy “All Hair is Welcome,” amika develops products for all hair types, textures, and styles – regardless of background, gender, or hair texture.

At the heart of the brand is the combination of performance and positive emotion. The products are based on high-quality ingredients such as the nutrient-rich Superfruit Sea Buckthorn, known for its nourishing properties and included in every formula. At the same time, amika focuses on professional results, modern technologies, and sensory experiences – from iconic fragrances to eye-catching packaging design.

In addition to innovative haircare, amika is actively committed to sustainability and social responsibility. The brand is B Corp certified, works with recyclable packaging, and pursues clear climate goals toward Net Zero. amika also supports diversity in the beauty industry and invests in initiatives that promote equal opportunities and inclusion.

With a clear and confident brand identity, amika creates an emotional connection between beauty, community, and self-expression – professional, authentic, and always close to the needs of modern consumers.