Entdecken Sie die innovative Hautpflege von Nivea

Learn more about the Nivea brand

Over 110 years ago, we invented modern skin care with Nivea Creme. Today, millions of people all over the world, all with different types of skin, rely on the Nivea brand. That is why our researchers work extensively with different skin types and the different care requirements brought about by culture, gender and age. Thanks to this approach, we have developed numerous innovative skin care products over the past few decades – from deodorants to sunscreen products.

We work with over 50 institutions around the world to ensure that our products are suitable for your skin. At our headquarters in Hamburg we have even set up our own laboratory for Asia and Latin America, where we conduct research specifically aimed at skin types and climate conditions found in these regions. We do this so that one day everybody in the world can place their trust in Nivea products.

At Nivea, we believe in the wonderful power that every single touch gives us. It's what drives us to develop skincare products – so you can feel good in your skin, bond with others and enjoy life. That's why we don't see the skin as a mere shell, but look at it holistically. We look at how it connects us to our environment, how our diet and emotions affect it. Our philosophy is to develop skincare products that support the skin's natural function – so that everyone can have beautiful, healthy-looking skin.

But that's not enough for us: we want to make a positive impact on the world. To do this, we have set ourselves ambitious sustainability goals. Our research departments are continuously developing the formulas of our products. In doing so, we rise to the challenge of offering skincare products that are as gentle on our environment as they are on our skin.