Beautyblender

Beautyblender

Behind the scenes at Fashion Week, in the suitcases of some supermodels and even in your own make-up bag you are very likely to find a familiar pink, teardrop-shaped sponge. The revolutionary beautyblender is a phenomenon and today 17 sponges are sold every minute, and over 325,000 YouTube videos have been created around the make-up tool. It all started as a one-woman operation with a very resourceful and skilled woman named Rea Ann Silva, a Latina make-up artist with more than 20 years of experience.

Originally developed for professionals, the Beautyblender ensured that clients looked flawless in front of and behind the camera. The Beautyblender spread like wildfire in the make-up artist community and became the on-set secret that everyone was talking and tweeting about. After winning the Allure 'Best of Beauty' Award 5 times in a row, the Beautyblender was quickly picked up by the rest of the world.

With its exclusive open-pore, latex-free material, reusability and easy wet-squeeze-bounce application, the Original Beautyblender has become a tool no makeup or skincare fan can live without. In 2021, the Original Beauty Blender received the Allure Best of Beauty Award for the 10th time, an award that is recognised worldwide!