Juvena – Your Cosmetics at the Pulse of Time

70 Years of Research, Passion, and Vision

The exclusive cosmetics brand Juvena of Switzerland – a pioneer in skin research and expert in anti-aging cosmetics – looks back on 70 years of international success.

Founded in 1954 in Switzerland, the exclusive cosmetics brand stands for tradition and pioneering spirit in skin research and the development of sophisticated anti-aging care. Juvena combines established brand values, such as high Swiss quality standards, precision, and professional customer care with innovative, scientific research. This results in revolutionary, highly effective anti-aging skincare products.

Milestones in Modern Facial Care

The name Juvena derives from the Latin "juvenalis" – youthfulness – and is both a vision and a promise. Following these standards, for 70 years, the scientists at Juvena in state-of-the-art laboratories have researched the skin and the processes that lead to skin aging, achieving revolutionary successes in the field of cosmetic skincare.

Shortly after the founding of Juvena in January 1954, Juvena laid the foundation for becoming one of the leading international brands in modern anti-aging cosmetics with the world's first two Light Creams. A revolution in the cosmetics market, as creams until then were typically compact and greasy. "Creme Juvelia" and "Active Moist," however, convinced with their unique light and smooth texture, quickly gaining international fame among discerning customers.

Beginning of a New Era

By 1968, Juvena was internationally known as an exclusive luxury brand and gained an extraordinary woman as its brand ambassador: Italian actress Sofia Loren. She opened the first Juvena Beauty Center in Zurich and perfectly embodied the philosophy of Juvena that remains unchanged to this day: cosmetics for the confident, successful woman whose time is now.

Intensive Medicine and Top-End Cosmetics: A Symbiosis with Striking Success

With the help of French physician Dr. Odile Damour and her groundbreaking research in the treatment of burns and skin reconstruction, the specialists at Juvena managed to create a unique cosmetic innovation. They combine intensive medicine with top-end cosmetics, thus providing the ideal basis for the regeneration and preservation of healthy, radiant skin.

SkinNova SC Technology by Juvena – The Secret of Radiant Beauty

The revolutionary SkinNova SC Technology by Juvena combines two brilliant achievements in skin care: The SkinNova Technology is paired with a special stem cell-activating peptide agent, supporting the skin's own stem cell activity, the source of fresh, new skin, and thus protecting the self-renewal potential of the skin. The skin quality improves demonstrably.

This makes Juvena the world's first cosmetics brand to successfully integrate the potential of skin stem cells into the process of beauty care from the ground up. This principle of cell renewal is absolutely skin-friendly and incredibly effective. The skin texture is individually densified, refined, and rebuilt. Visible result: a noticeably significant improvement in skin quality.