Pure. Proven. Professional. – Alterna

High performance hair care and styling from the brand appreciated by uncompromising consumers and professionals around the world.

These three words of Alterna's mission statement sum it up. Premium hair products without additives or hard ingredients. And a revolution in hair care was born ... Alterna.

Alterna is a pioneer in the world of luxurious hair care and styling and has always stood for purity and innovation, inspired by the science of skin care.

The Science of Skin Care

Since its inception, Alterna has offered high performance products inspired by the science of skin care.

With technologies such as Age Control Complex and Plumping Marine Complex, the company strives to offer the best technology in hair care to the discerning stylists and consumers.

Exquisite ingredients

Natural ingredients combined with powerful results. Exquisite formulas with clinically proven results using pure, sustainable ingredients such as caviar, silk, bamboo and kendi oil.

Alterna chooses only organic certified ingredients that are sustainably harvested to preserve our precious environment.

The products are free of sulphates, parabens and synthetic dyes. No animal testing.