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It all began in 1937 when leading allergist Dr Frank Crandall created Physicians Formula as an expression of love for his wife Edith, who suffered from lupus and longed for make-up that would not aggravate her sensitive skin.
Since then, Dr Crandall's concept of "healthy beauty" has continued. Physicians Formula researches thousands of natural, organic undiscovered ingredients from around the world to select those that are effective and powerful, yet gentle on sensitive skin.