hej:pure: Sustainable. Conscious. Clean.

Fresh, clean fragrance creations and a stylish packaging design with excellent recyclability of 98%.

From the fragrance oil to the folding box, the topic of sustainability has been completely rethought in this fragrance concept: Each fragrance contains special, natural ingredients that come from responsible raw material cultivation and were obtained under fair working conditions.

hej:pure – environmentally friendly all round

Sophisticated fragrance creations made for you with a clean, 100% vegan formula for a good feeling – without any controversial ingredients such as palm oil, UV filters and colourants.

Without plastic caps and cellophane wrapping, the flood of plastic is counteracted. Social commitment and the promotion of water and marine conservation projects are supported by the purchase of hej:pure. All 4 fragrances are produced climate-neutrally in Germany.