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In the spotlight
Color WOW develops hair care cosmetics such as shampoos, conditioners and styling products. However, the spotlight is on a progressive line with a hair powder that has won numerous awards from renowned beauty magazines.
This WOW product is thanks to Gail Ferici. She was already involved in the founding of the young label from Great Britain by John Frieda.
After successfully combating frizz in blonde hair, she turned her attention to a new permanent problem in colour care – the hairline. This is because it often peeps out just a few weeks after the colour treatment and makes the hair look dull and colourless, even if everything else is still fine with the colour and no new tinting would be necessary.
The innovative answer to this well-known problem is presented by Color WOW in a box with a brush that initially looks like make-up. It is the magic formula for retouching hairlines.
With it, every hair is beautifully and skilfully brought back into the spotlight.
Magando now becomes «haar-shop.ch», the popular beauty online store.
You will find the identical assortment at haar-shop.ch and benefit from an outstanding price-performance ratio!