Democratise true natural care

SO Natürlich – true natural care

We set a new standard for skincare. SO Natürlich – for your body, your health and our planet. Become part of the 100% transparent and true natural care revolution!

A new standard for your skincare

With SO Natürlich's first product, the true shower soap, we are setting a new standard in beauty and skincare industry, proving that creating a natural and affordable shower soap is not only possible, but crucial to paving the way for sustainable consumption.

Skin-friendly, certified natural cosmetics

The development and production of SO Natürlich is based on our lived Soeder values in terms of ingredients, packaging and production.

The simplified and 100% natural shower soap formula with a maximum of 12 ingredients sets SO Natürlich apart from all previous products in this price segment. The packaging is made from 100% recycled European plastic and is returned to the material cycle for recycling after PE-HD-compliant disposal.

Start a new care routine for the benefit of your senses, your health and our planet. Become part of the 100% transparent and true natural care revolution!

The shower soap from SO Natürlich is now available in 4 different fragrances: Eucalyptus, lavender, citrus and a neutral fragrance. The suitable scent for every type of mood in everyday life.

Transparency and few ingredients

The body soap is based on a transparent composition of vegetable glycerine, 3 nut oils obtained from coconut, almond and castor oil, Swiss Alpine salt and 100% natural fragrance from essential oils.

The shower soap is palm oil-free and vegan. It is produced in the Soeder soap factory in Zurich.