GAMA was founded in Italy and later conquered the worldwide market.
In 1969 GAMA produced the first professional straightening irons in large quantities. This was the first time that GAMA attracted worldwide interest and the appliances were very popular with stars and hairdressers alike.
In the late 90s GAMA succeeded in making the impossible possible with the introduction of QuickHeat technology: Flat irons that heated up in seconds and were ready to use.
Over the years, GAMA has constantly developed and introduced new technologies.
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