Born from Mission and Passion

Urban Alchemy was founded in Europe by professional experts to provide alchemists with tools for free expression. We are the only professional haircare brand that offers our alchemists and their clients a truly individual experience.

Every hair is different and has unique needs. Customization gives alchemists the freedom to choose and the freedom to create. To achieve the best possible result for their clients.

We express an intelligent, urban, and individual approach. We celebrate the diversity of style, hair, and gender. We empower the urban alchemist to make an impact, as beauty lies in an individual approach, not in one-size-fits-all. Out of love for the craft, we go beyond the ordinary.

We Love Customization & Creativity

...because every hair is different, and the freedom of choice enables alchemists to be creative and unfold. We help create a "magical" alchemist experience.

We Love Professional Craftsmanship

...because we believe in the love for the craft. Professional hairdressing is individual, artistic, and inspiring. We celebrate the unique spirit of stylists and the beauty of their personal craftsmanship.

We Act Smart

...because our intuition guides us in developing products that change the status quo. We are confident, skilled, creative, and conscious in our approach. We provide high-quality professional solutions for urban alchemists.