NOIR Stockholm

NOIR Stockholm

NOIR Stockholm is an exclusive premium haircare brand founded in Sweden, originating from the renowned salon environment of its founders, Hans Nilsson and Ellen Ericsson.

The brand combines professional salon expertise with a clear Scandinavian-inspired design and aesthetic philosophy. At its core is the ambition to unite uncompromising haircare performance with a high level of care, sensuality and timeless elegance.

Professional Vegan Hair Care made in Sweden.

Professional Haircare

The product development follows a curated approach: Each formula is developed with great care, refined over extended periods and intensively tested in professional environments, in salons, on set and in the editorial sector.

This results in high-quality shampoos, conditioners, treatments and styling products that are functional, luxurious and versatile to combine.

Performance & Care

Characteristic of the brand is the combination of nature-inspired ingredients and modern cosmetic science. The products are based on selected raw materials and are effective, lightweight and nourishing at the same time.

The focus is on the combination of highly precise results, professional performance and luxurious care.

Fragrance & Sensuality

The concept is complemented by finely balanced fragrance compositions, giving each line a subtle, warm and distinctive identity.

At NOIR Stockholm, haircare is not understood merely as functional care, but as a holistic, sensual and style-defining experience.

Sustainability & Responsibility

Sustainability and responsible production are also central elements of the brand philosophy.

Production takes place in Sweden, with short transport distances and controlled manufacturing. The packaging is made from recyclable materials. In addition, no animal testing is carried out.

The Philosophy

Overall, NOIR Stockholm stands for modern, sophisticated haircare: minimalist in design, highly precise in performance and defined by a clear commitment to quality, aesthetics and sustainability.

The brand combines Scandinavian minimalism, professional salon expertise and luxurious performance to create a contemporary haircare experience.