Chicco.

Live it. Love it.

Being parents is a unique experience, a journey to be lived as you love it most and that best represents you: That's the message from Chicco to mothers and fathers. Live it. Love it. This expresses the commitment of a brand that has always supported mothers and fathers; that is a true ally by their side when needed; and that is encouraging like those who truly listen. Parents, enjoy this journey! Because being parents is a unique experience that we experience and love every day anew.

Becoming Parents - An Incredible Adventure

Becoming parents is like the beginning of a journey: exciting, surprising, but also full of responsibility and challenges that often lead parents to ask themselves a thousand questions and ponder whether the path they have chosen is the right one. Furthermore, parents are often confronted with external judgments and feel pressured to meet certain criteria for perceived perfection. In reality, such perfection does not exist, and likewise, there is not one way to face the adventure - every family makes its own decision on how they want to experience it.

Tradition for Almost 70 Years

Chicco stands by families' side, listens to their needs, and supports them thanks to its extensive experience with children through a broad range of products and services, for almost 70 years now. Innovative products, designed and developed with dedication in dialogue with parents and their children, Chicco's own Research Center, and continuous collaboration with experts, physicians, and scientists. Supporting today's families also means thinking about the world in which they will grow up in the future. That's why we constantly strive to act responsibly and with respect for people and the environment.