A Specialized Sun Care Brand is Born

For more than 70 years, PIZ BUIN has provided sun worshippers around the world with sun care solutions to help them find the perfect balance between a beautiful tan and the necessary protection. PIZ BUIN was one of the first brands to make tanning safer with the introduction of the Sun Protection Factor (SPF) in the 1960s. Wherever the sun shines, whether at the beach, on a mountain, or in the city, PIZ BUIN has helped people enjoy life in the sun safely.

The chemistry student Franz Greiter, who got too much sun while climbing Piz Buin in 1938, developed one of the world's first sun protection products in 1946 – the PIZ BUIN Glacier Cream. Together with his wife Marga, a trained beautician, they created a dedicated sun care brand focused on developing modern sun protection with luxurious skin care for all who wanted to enjoy life in the sun. For over 70 years, PIZ BUIN has provided sun lovers worldwide with uncompromising protection, so they can achieve the beautiful summer color they long for – a color that has always inspired people to say, "Where Have You Been!"