Culti

CULTI MILANO was founded in 1990 by Alessandro Agrati, who, thanks to his eclectic mindset that was extremely advanced for that time, had the intuition that even spaces and objects could have a scent, and therefore, the possibility to surround oneself with olfactory quality. "It was the idea of creating a living culture that was surprisingly lacking in our world at that time."

CULTI MILANO was a pioneer in the development of the reed diffuser. This innovation became the brand's greatest pride because it led to an entirely new way of conceiving and using home fragrances. It gave rise to a new concept of living culture, from which the brand developed.

A project between culture and style, which is marked by a never random creative path, leading to the birth of a brand with a very strong personality. As unique as the culture that emerges from the life experiences of each individual. As unique as a scent that revives memories.

CULTI MILANO is not just a room fragrance. "CULTI MILANO is the opportunity to choose an individual scent that accompanies a person in their environment and throughout their life." Thus, the company decided to expand its production in the world of perfumery and soon became the leading brand in the fields of research and development of fragrance notes and quality materials.