IDUN Minerals

Idun Minerals is a Swedish beauty brand with products based on highly purified minerals.

The products are developed in close cooperation with researchers and dermatologists and contain ingredients that protect and care for the skin.

Idun Minerals also has its own blacklist of ingredients that are banned in the products to guarantee gentle and safe content.

Thanks to few and pure ingredients, the Swedish Asthma and Allergy Association is recommending a makeup product for the first time – Idun Minerals’ powder foundation. In addition, Idun Minerals’ dry shampoo is the first on the market to carry the Nordic Swan Ecolabel.

People with sensitive skin or other skin problems such as acne and rosacea can also use Idun Minerals in their daily makeup routine.

When you buy a product from Idun Minerals, you can be sure that it has not been tested on animals.

Our beauty products are made from pure ingredients created with consideration for your skin, animals and nature. Our sustainability work includes continuously reviewing our packaging so we are always at the forefront of recyclable and sustainable packing materials.

We are also increasing green transport by placing demands on our transport suppliers. Increasing local production is close to our heart, and we often look for collaboration in our region and nearby.