With the Botanical Citrus Complex, the GoBlonder care line achieves a gentle, gradual lightening of up to 2 shades.
John Frieda Go Blonder Collection
Blondes just want to have fun! Many blondes highlight their hair, but as any blonde will know, the commitment to lighter, brighter hair often comes at the price of strong, healthy hair. #GoBlonderGoStronger with new BlondeMend technology from John Frieda - a triple repair complex, designed to help manage breakage in chemically lightened hair. Exclusively available as a part of the iconic John Frieda GoBlonder range, this salon inspired technology creates millions of new bonds onto the hair to restore damaged fibres - resulting in hair that stays stronger and shines lighter after just one wash.
John Frieda transforms demanding hair into hair that demands attention
Over three decades ago, the John Frieda brand came into being with the opening of a salon on New Cavendish Street, London. Today, the vision of the brand reflects its salon roots: delivering transformational products that target specific style problems, for salon results you can see and feel. We learnt that the solution to achieving such results has to be tailored to your hair’s specific needs. So we made it our mission to reveal the differences behind what makes blondes brighter, brunettes shine, and frizz a thing of the past. Our products are fueled by an understanding of what makes each individual hair type unique. To help your style meet its perfect match.
Note: The product may differ from the picture.
1. Spray carefully onto clean, towel-dried hair.
3. For optimal lightening, use a straightening iron or curling iron
Tip: Only apply to damp hair after every second shampoo and do not use more than 10 times on the same section of hair..