MyPushUpToy Lash Primer Mascara

The eyelash world revolution

Following the great success of the Diego dalla Palma 'Toy' line, this line is being expanded with a new product that will make your lashes the absolute stars of your make-up. The novelty provides an ultra-intensive and glamorous effect, without compromising on the benefits of care.

1 product – 3 effects:

1. primer
2. lash serum
3. coloured mascara

A single stroke of MyPushUpToy lash primer, and your lashes will be instantly volumised and lengthened. Applied before your usual mascara, it enhances its durability and performance without smudging. The blue colour intensifies the black of any mascara, making it more distinct and deep.

The texture is also enriched with special actives that, in just 30 days:

• stimulate lash growth and increase lash length by +50%*
• increase volume by +35%* and lash curl by +49%*
• strengthen lash bulbs, preventing premature fall

It's not just a primer but also a coloured mascara! Use it alone as a blue mascara for a pop effect. Its creamy formula ensures easy application, creating a uniform film on the lashes, giving them an intense and deep colour.

Ophthalmologically tested.

*Instrumental test on 20 subjects with Visia 7th and Visioface 1000D instruments. The measurements were taken immediately after the 1st application. Comparison between the use of the usual mascara alone and the use of MyPushUpToy lash primer under/before the usual mascara, used by the same test subject at the same time. Statistically significant results.