Cool Blonde Coloring Silver Shampoo

Neutralising silver shampoo

This Björn Axén Cool Blonde Colouring Silver shampoo has violet pigments that boost brightness and effectively neutralise yellow and brassy tones in blonde, bleached and gray hair already after 1 use.

The formula is enriched with ceramides that strengthen brittle strands damaged due to chemical treatments, natural oat lipids that smooth and enhance shine, as well as amino acids that repair, moisturise and help prevent breakage.

Hair is left brighter, healthier and with a lot of shine.

• suitable for all hair types, mainly blonde and grey hair
• with fresh, uplifting scent, featuring notes of green tea, lime, violet and musk
• dermatologically tested
• vegan

Key ingredients:

• Repairing ceramides: strengthens damaged and split ends.
• Moisturising natural oat lipids: softening and shine-enhancing.
• Strengthening amino acids: repair, moisturise, and prevent wear and tear.

Claims:

Unwanted brassy and yellow tones are neutralised after the 1st use of Cool Blonde Silver shampoo and conditioner*.

7 out of 10 users experience:

• that unwanted brassy and yellow tones are neutralised after using the Björn Axén Cool Blonde routine**.
• that their hair feels moisturised after using the Björn Axén Cool Blonde routine**.
• that their hair becomes shinier after using the Björn Axén Cool Blonde routine**.

8 out of 10 would recommend Björn Axén Cool Blonde shampoo, conditioner and hair mask to a friend**.

Developed by Swedish hair specialists, Björn Axén represents sustainable, high-quality hair products. All products are made in Sweden, environmentally friendly, and very well tolerated.

*Clinically tested effect.

**Consumer-tested effect on 100 participants after 28 days of use.