Puro Gioiello Lipstick

Inspired by the legendary lipstick of the Puro line, a true synonym for colour and care, and the “sensational” Gioiello lipstick from Collistar, the Puro Gioiello Velvet lipstick has now been created:

This new icon for daily beauty perfectly highlights every nuance of your personality, as it enhances the lips with a touch of colour and a velvet finish. Puro Gioiello is characterised by a light and ultra-sensorial texture that envelops the lips with a delicate and pleasant film, which smoothers and makes them supple.

What makes it so irresistible?

It applies extremely well, and the creamy soft-tone pigments blend perfectly on the lips, making the coverage light and modifiable: Each shade adapts to the skin tone and enhances the natural colour of the lips without weighing them down.

What makes the formula so unique is the combination of aglianico grape extract, a natural and sustainable ingredient of Italian origin that is moisturising and smoothing, with pink pepper extract, which acts on the skin's microcirculation and enhances the rosy tones of the lips day by day.

• The Puro Gioiello Velvet lipstick is available in 16 soft-tone shades with neutral, warm, and cool nuances and can be applied quickly and precisely.
• It adapts to every skin tone, as it includes delicate and subtle colours that can be intensified with each application.
• With its contemporary design, it is a stylish accessory that promises glamour.

Proven effectiveness*

Clinical results*:

• +24% immediate moisturisation after 15 minutes
• 60% naturally coloured lips after just 1 hour.
• +16% progressively moisturised and cared-for lips

Women who tested the lipstick confirm**:

• 100% even colour on the first application
• 90% pleasant feel for up to 6 hours.
• 85% sensory texture even after 6 hours.

Tested skin compatibility

• dermatologically tested
• compatibility for lips tested
• nickel controlled*

*Clinical-instrumental test with 20 women after 15 minutes, after 1 hour, and after 28 days.

*nickel < 0.001%

**Self-assessment based test, conducted with 20 women after 30 minutes, after 1 hour, after 6 hours, and after 28 days; % of women who agree with the statement.