Joico

Defy Damage Protective Shampoo

Hair strengthening and long-lasting colour

Rich, luxurious shampoo with protective ingredients that gently and quickly removes dirt, impurities, and deposits without roughening the hair cuticle or causing vibrant colours to fade.

The result: shiny, smooth, clean, and healthy-looking hair with more resilience.

Joico's Defy Damage hair care system protects all hair types from the damaging effects of daily heat styling, UV rays, and pollution, which can make hair look dry, dull, and lifeless. This revolutionary damage limiter protects and strengthens hair bonds and improves hair health – instantly visible and noticeably transformed hair.

• Shiny, smooth, clean, and healthy-looking hair with more resilience.
• Free from SLS/SLES (sodium lauryl/sodium laureth) sulfates*.
• Soft, shiny, and healthy-looking hair.
• Decadent, luxurious lather for a pampering hair wash at home.
• Gentle removal of dirt and deposits without roughening the hair cuticle.

What’s inside?

Innovative technology combined with effective protective ingredients for resilient, healthy-looking hair.

• New Smartrelease technology: The unique, highly effective liposome delivery system continuously releases a trio of ingredients for healthy hair – rosehip oil, arginine, and keratin – that contribute to the repair and strengthening of hair and protect it from the effects of daily styling.
• Protective lipid: Lipids in the exact form found in healthy hair protect against damage from heat, chemical treatments, styling, and UV rays. Results are visible after the first application.
• Moringa oil: Moringa oil not only imparts shine and smoothness, but it is also rich in antioxidants, vitamin A, vitamin E, zinc, and silica, making the oil an ideal care product for healthy, strong, and resilient hair.
• Arginine: A bonding molecule with a positive and negative end that strengthens and restores hair bonds.

*SLS/SLES sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate

Note: The pump for the 1-liter bottles is not included and must be ordered separately.