Find out more about the Paul Mitchell hair care brand

If there is one brand in the beauty industry that embodies the American Dream, it must be Paul Mitchell. Founded with a starting capital of just 700 US dollars, the brand has been the industry leader since 1980. Looking back, this is hardly surprising when you consider the talents of the two founders, Paul Mitchel and John Paul DeJoria: Mitchell was a passionate hairdresser who was taken under the wings of legend Vidal Sassoon, among others. DeJoria is still considered a marketing genius today, who even knew how to market the products' not entirely voluntary simple design. In retrospect, the fact that the two could not afford colour printing in 1980 was a blessing, because with their minimalist black and white design, Paul Mitchell's products are now clearly in vogue.

It goes without saying that Paul Mitchell's incredible success is not only based on product design, but first and foremost on the company philosophy "Hairdressers first". Paul Mitchell's priority continues to be the professional hairdressing industry and his main goal is to promote and support this industry with innovative products. However, Paul Mitchell is not only brilliant for the hairdressing industry with his high level of commitment, but the brand also sets an excellent example in environmental and humanitarian projects.

Discover the popular Awapuhi line at haar-shop.ch in addition to the popular classic "Paul Mitchell" products, get inspired by Marula Oil, Tea Tree, Neuro and many more.