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Colorful Anti-Fade Shampoo
Details
For long-lasting colour brilliance
A gentle shampoo that only removes what your hair doesn't need. With Colorful Anti-Fade Shampoo, daily build-up and dirt are gently washed out. The vibrancy and intensity of the hair colour is preserved for as long as possible. Hair is nourished and looks healthier and shinier.
- Gently cleanses coloured hair.
- Colour brilliance lasts up to 8 weeks.
- Free from SLS/SLES sulphates*.
- Strengthens hair for 3x more resistance to breakage**.
Let's take a look inside:
Camellia Oil
Contains omega-9 essential fatty acids and antioxidants to help lock in moisture and give hair a radiant shine.
Pomegranate Fruit Extract
Exceptionally rich in tannins and super antioxidants that prevent fading, Joico Colorful helps protect the longevity of hair colour.
Smartrelease Technology
Our unique liposome delivery system continuously releases rosehip oil, arginine and keratin to repair, strengthen and protect hair from the damaging effects of daily styling.
*SLS/SLES Sulfate = Sodium Lauryl/Sodium Laureth Sulfate.
**When using Colorful Shampoo and Conditioner to combat comb breakage in damaged hair compared to shampoo without conditioner.
Please note that the picture may differ from the product.
Product characteristics
How to use
- Apply to wet hair.
- Lather.
- Massage in.
- Rinse.