MAYBELLINE NEW YORK - MAYBE SHE IS BORN WITH IT? MAYBE IT'S MAYBELLINE.
The story of Maybelline New York begins in 1914 with a young woman from Chigaco.
Mabel Williams burns her eyelashes and eyebrows in the kitchen. In order to get them back and make them look halfway natural, she mixes Vaseline with ash and coal dust and rubs the spots with it.
This recipe is further developed by Thomas Lyle Williams, Mabel's brother, and finally becomes the first modern mascara.
In 1971 Maybelline New York rewrites cosmetic history, after years of innovation, the brand launches water-based mascara. Since then, Maybelline mascaras have been among the world's best-selling cosmetic products and are popular with celebrities and make-up artists alike.
In the meantime Maybelline New York has also established itself on the make-up market and the popular "Dream Matte Mousse" is one of the best-selling make-ups in the world.
Innovative cosmetics with state-of-the-art technology, glamour and energy from New York and the latest trends straight from the catwalk: Maybelline New York embodies all of this.
With Maybelline New York you can put your individual beauty in the best light - discover the products at www.haar-shop.ch !