Uplifting and Firming Advanced Day Cream

An advanced age-defying expert solution including SPF30, leaving your skin +43% more lifted, firmer and brighter look in just one week (4). Now 4 times more efficient than before (2) and refillable, this day expert cream improves skin’s potential all day long.

Shiseido technologies from japanese expertise

Patented SafflowerRED: Helps boost skin’s self-regeneration* with traditional Japanese Mogami safflower, effectively addressing skin concerns for women 45+: dark spots, lack of elasticity and skin sagging.

ReneuraRED Technology: This signature technology relying on Shiseido expertise in neuroscience to deliver fast and lasting results and reveal skin’s potential.

Clinically proven results improving over time

• In only 4h: +43% more hydrated (3)
• In just 1 week: +43% more lifted, firmer and brighter look (4)
• After 8 weeks:+53% more lifted, firmer and brighter (5)

Women approved in just 1 week (1)

• 92%: Skin's firmness is enhanced.
• 86%: Deep wrinkles are less visible.
• 89%: Skin looks lifted.
• 89%: Skin tine looks more even.
• 92%: Skin’s resilience is enhanced.

Refined texture and noble fragrance

Rich texture: Reveal your skin’s potential throughout your day with the Uplifting and Firming Day Cream Advanced SPF30, effectively combining moisturizing and age-defying actives in a unique and rich texture. Fragrance: Dive into the sumptuous and enveloping beauty of the Noble Orchid, offering your skin the timeless Japanese experience of magnificent floral scents, revealing your skin’s potential.

Why use a cream with SPF30?

The day cream with SPF 30 helps to protect from UV damage during daytime, while promoting brighter, more resilient skin for a lifted look. For a visibly enhanced age-defying look, use your day cream with retinol-based products like our Wrinkle Spot Treatment, Eye cream and Firming Eye Mask!

Vital Perfection: #1 firming and lifting line

Providing advanced anti-aging benefits with a neuroscientific approach, Vital Perfection is Shiseido’s #1 line for women above 45, targeting deep wrinkles and dark spots. Embrace your inner potential with a revitalizing experience of a clinically improved look and an enhanced beauty!

A 3-step routine for firmed and lifted skin

1. Vital Perfection Liftdefine Radiance Serum
2. Uplifting and Firming Eye Cream
3. Uplifting and Firming Advanced Day Cream SPF30

New refillable solution

When using Uplifting and Firming Advanced Day Cream SPF 30, plastic waste is reduces by up to 79%*.
*compared to original cream.

• For all skin types.
• Dermatologist-tested.
• Non-comedogenic.

*in-vitro test

(1) Consumer test on 96 women.
(2) Clinical scoring on firmness and brightness – 35 women for Vital Perfection Uplifting And Firming Cream and 54 women for Advanced Cream.
(3) Instrumental test on 11 women.
(4) Self-scoring by 96 volunteers.
(5) Self-scoring by 83 volunteers.