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Go Blonder

John Frieda Go Blonder Collection:
Blondes just want to have fun! Many blondes highlight their hair, but as any blonde will know, the commitment to lighter, brighter hair often comes at the price of strong, healthy hair.
#GoBlonderGoStronger with new BlondeMend technology from John Frieda – a triple repair complex, designed to help manage breakage in chemically lightened hair. Exclusively available as a part of the iconic John Frieda GoBlonder range, this salon inspired technology creates millions of new bonds onto the hair to restore damaged fibres – resulting in hair that stays stronger and shines lighter after just one wash.