Color WOW develops cosmetics for hair care such as shampoos, conditioners and styling products. However, the spotlight is on a progressive line with a hair powder that has won numerous awards from renowned beauty magazines. This WOW product is thanks to Gail Ferici. She was already involved in the founding of the young label from Great Britain by John Frieda. After successfully competing against Frizz for blonde hair, she devoted herself to a new permanent problem in the care of colorations - the hairline. The hairline is often visible just a few weeks after the colour treatment and makes the hair look dull and colourless, even if everything else is still fine with the colour and no new tinting is necessary. The innovative answer to this well-known problem is presented by Color WOW in a box with a brush, which at first looks like a make-up. It is the magic formula for retouching hair extensions. With it, every hair is brought back into the limelight beautifully and skilfully.