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L'Oréal Paris Préférence

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  • discover the new products from preference

Make your hair shine again - easily from home

 

For over 45 years, Préférence has been innovating to create particularly intense hair colours and long-lasting shine. The colourations from L'Oréal Paris make your hair shine from root to tip. Discover the colours from Préférence - so bright, so chic, so parisian!

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  • Discover unique oil in gel formula of preference products

  • For deep, luminous and long-lasting color

    Préférence delivers rich, luminous, fade-defying color that cover 100% of white hair and suits all hair types. The fade-defying system ensures rich, lasting tones for up to 9 weeks. Its no-drip oil-gel formula offers precise application and excellent adherence.

     

    Infused with UV filter and Vitamin E, the shine protect conditioner preserves color radiance drom day one and leaves hair silky and resilient. Préférence is available in over 10 radiant shades, enhanced with a floral scent and amber notes.

  • Find your shade for your hair type

  • Find your shade

    Préférence is suitable for all hair types and textures. A shade guide is included on the side of each box to show color results based on your starting hair colour.

    Final colour result may vary depending on your hair's original color and condition.

  • Step by step instructions for use

  • Discover the Préférence routine

    In 3 simple steps to professional results at home:

     

    1. Mix the color gel with the developer cream.
    2. Apply evenly.
    3. Rinse and apply the radiance protecting care.

     

    Each shade is formulated with a unique blend of dyes for luminous, multi-dimensional color.

Use complementary care with Elsève

 

To prolong radiance and keep your hair healthy after colouring, use Elsève haircare:

 

 

  • Colour expert thomas tuccinardi from loreal paris

  • Approved by L'Oréal Paris colour experts

     

    • Salon-tested on all hair types
    • Precision color results
    • Endorsed by Thomas Tuccinardi, Loreal Paris color expert

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